Titleist's new clubs like MBs, CBs, AP1s and AP2s --are out on tour for the first time this week at the AT&T National. Visually, the MBs and CBs are not a big departure from previous iterations, but the AP1 and AP2s have revamped cavity designs and a higher moment of inertia for more consistent results on mis-hits. Today we mainly take the view of the Titleist 712 MB Ironspreferred by these well known golfers like Rory McIlroy and WGC-Bridgestone Invitational winner Adam Scott, who used Titleist MB irons Rickie Fowler.
At first, maybe many golfers shall ask the same question, Why 712? Titleist has long used "700'' numbers for irons for a long time. It uses 900 numbers for metal woods. The "7" stands for irons, while the "12" stands for the new model year, 2012. Golf Clubs Acushnet says the feedback it receives during this validation process influences the design and specifications of the Titleist products available in golf shops around the world. No word yet on when the 712 irons will be available at retail.
The new Titleist 712 MB Irons deliver tour leading classic blade looks, performance and shot control. Design updates include a new tour preferred satin finish, contemporary back design, cosmetics, and improved sole design in the MB." This is the first time that Titleist has given behind the scenes access to the tour validation process that takes place before every major launch.
Titleist 712 MB Irons feature a uniform muscle shape that provides more mass behind the impact area to achieve the quintessential soft, solid feel. This weighting also produces consistent launch angle, backspin and ball speed in order to provide precise distance and shot control demanded by better players.
The MB are classic muscle back forged irons that deliver the looks, feel and performance highly-skilled players demand. Forged from 1025 carbon steel with bright chrome plating, MB irons feature constant blade lengths, minimal progressive offset and a thin topline for superior shotmaking.
Titleist say this is a vital part of the process where they get feedback from some of the best players in the world before releasing the irons to the general public. And McGinley said that a player who owns 710 CB or MB irons won't feel much difference if he tries the new 712 CB or Titleist 712 MB Irons , and that's by design. The pros who use the clubs—like Rory McIlroy, Geoff Ogilvy and Rickie Fowler—give the company lots of good feedback on them, so Titleist doesn't want to tweak these classic forged blades too much, McGinley said.
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