Golf Club Management Difficulties

Following the January to "How to crack the three major golf club management difficulties" as the theme of the forum and in April to the first "brand, the ball will enhance the value and performance" of the second session of the Forum, June 19-20, the first three golf brand marketing forum kicked off again in the Northeast.

 

This forum is to "brand marketing member services, membership-driven best-selling dual-core, long pin, high-priced sales" as the theme, intellectual winning consulting agency Saatchi, president of Mr. Huang Yan and from around the country more than 30 golf managers to share information on Golf brand marketing and member services, new models, new thinking and practical examples, that the increased competition, golf with ping k15 review will be the value of the transition from products to customer demand patterns, the hardware from the original course and design transition to competitive products to meet future customer needs and provide value to customers the value of competition.

 

As for the golf club, the customer demand patterns and customer value provided by the two core elements of brand marketing and member services. Essentially answered the club membership value is not rising, falling, market demand and enhance the membership of the roots and results of operations of the fundamental value approach.

 

Golf Club, from product value model to changes in customer demand patterns

 

Any increased competition in an industry with the necessary value from the product-oriented economic model giving way to customer demand-driven economic model. Value of the product concerned about the economic model is the quality of the product itself, quality, cost, form and other hardware elements for ping k15, and customer demand is concerned about the economic model is what customers want, where customers want to buy, how many customers want to buy, customers What channel awareness of these products, the customer's real needs in the end is.

 

 

Mr. Huang Yan that the golf industry as competition intensifies, the increase in the new club, the club itself will be more homogeneous hardware competition, top designers, stadium size, supporting the club can continue to bring additional investment costs large, can not be brought to meet customer needs and enhance the value of the club. Unable to meet customer needs other than their play, customers measure the value of the ball will only be playing their only value. Club's current product-oriented competition in the homogenization of the value of membership can only be brought down, the price of the customer to play to measure the membership value of the embarrassment.

 

Golf industry is only out of the hardware itself, competition, customer focus really needs, especially high-end people's real needs, the value of a paradigm shift from product to customer demand patterns, in order to get rid of high-value inputs (hundreds of millions of hardware investment) and continue upgrade price competition, the ability to enhance the premium.

 

What concerns our customers in the end?

 

In answering this question, Mr. Huang Yan and services through four examples of high-end golf club with r11 review when the crowd made the quantitative research data to dialysis golf crowd is full of people inside the high-end real needs.Do people buy LV bag LV products simply because their high quality? In today's increasingly close to the product process, process the product itself, quality has been does not make much difference. Why would someone be willing to spend 10 times more expensive, 100 times the price of LV pursued it? Bentley who bought it just because of Bentley's product quality and speed? The same quality and speed of the car there are many choices, why choose the most expensive Bentley? They value the consumption of luxury goods in the end is noble face, class, or just to enjoy the ownership of the quality and durability of the product itself?

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